Privacy Policy

Effective Date: January 2025

At Wipe Right Cleaning ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Request a Quote or Book Services: Name, phone number, email address, physical address, home square footage, house condition, previous cleaner information, service preferences (service type, frequency), special requests, and SMS consent preferences.
• Make Payments: Payment card information (processed securely through Stripe), billing address, and payment history.
• Contact Us: Name, email address, phone number, and any information you provide in your message.
• Create an Account: Account credentials, profile information, and booking history.

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• Usage Data: Pages visited, time spent on pages, click patterns, referral sources, and navigation paths.
• Device Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
• Location Data: General geographic location based on IP address (not precise location).
• Analytics Data: Visitor IDs, session IDs, page IDs, and interaction data used for analytics and conversion tracking.

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Track conversions and measure advertising effectiveness
• Provide personalized content and advertisements
• Maintain session state and security

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, schedule, and manage cleaning services, process bookings, and communicate about your appointments.
• Payment Processing: To process payments, manage payment methods, send invoices, and handle refunds or disputes.
• Communication: To send you service confirmations, reminders, updates, quotes, SMS messages (with your consent), and respond to your inquiries.
• Customer Support: To provide customer service, resolve issues, and address your questions or concerns.
• Marketing and Promotions: To send you promotional materials, special offers, and newsletters (you can opt out at any time).
• Website Improvement: To analyze website usage, identify trends, improve user experience, and optimize our services.
• Analytics and Tracking: To measure advertising effectiveness, track conversions, and understand user behavior across our website.
• Legal Compliance: To comply with legal obligations, respond to legal requests, and protect our rights and interests.
• Security: To detect, prevent, and address fraud, security threats, and unauthorized access.

3. Third-Party Services and Data Sharing

We work with trusted third-party service providers to operate our website and deliver our services. These providers may have access to your information as necessary to perform their functions:

3.1 Analytics and Advertising Services

• Meta (Facebook) Pixel: We use Facebook Pixel (ID: 1935995353471175) to track website activity, measure ad performance, and deliver targeted advertisements on Facebook and Instagram. Facebook's privacy policy: https://www.facebook.com/privacy/explanation
• Google Tag Manager and Google Analytics: We use Google Tag Manager (ID: GTM-W5WD743K) and Google Analytics to analyze website traffic, user behavior, and conversion tracking. Google's privacy policy: https://policies.google.com/privacy
• Microsoft Bing UET (Universal Event Tracking): We use Bing UET (ID: 343216443) to track conversions and measure advertising effectiveness on Microsoft Advertising. Microsoft's privacy policy: https://privacy.microsoft.com/privacystatement
• Microsoft Clarity: We use Microsoft Clarity (ID: si7vycfzm9) for website analytics, heatmaps, and session recordings to improve user experience. Microsoft's privacy policy: https://privacy.microsoft.com/privacystatement

3.2 Payment Processing

• Stripe: We use Stripe to process payments securely. Stripe collects and processes payment card information in accordance with PCI DSS standards. When you make a payment, your payment information is transmitted directly to Stripe and is not stored on our servers. Stripe's privacy policy: https://stripe.com/privacy

3.3 Communication Services

• Twilio: We use Twilio to send SMS messages for service confirmations, reminders, quotes, and customer communications (with your consent). Twilio's privacy policy: https://www.twilio.com/legal/privacy

3.4 Data Storage and Hosting

• Firebase (Google): We use Google Firebase Realtime Database to store customer information, booking data, service history, SMS messages, payment transactions, and analytics data. Firebase's privacy policy: https://firebase.google.com/support/privacy

3.5 Other Third-Party Services

We may also use other third-party services for website hosting, email delivery, customer relationship management, and business operations. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Data Storage and Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (SSL/TLS) and at rest
• Secure authentication and access controls
• Regular security assessments and updates
• Restricted access to personal information on a need-to-know basis
• PCI DSS compliance for payment processing

Your data is stored on secure servers provided by Google Firebase and other trusted cloud service providers. While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure.

5. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and fulfill our contractual obligations
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements
• Maintain accurate business records

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information (subject to legal and contractual obligations).
• Opt-Out: Opt out of marketing communications, SMS messages, or targeted advertising.
• Data Portability: Request a copy of your data in a portable format.
• Cookie Preferences: Manage cookie preferences through your browser settings or our cookie consent tool (if available).

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. SMS Communications

With your consent, we may send you SMS messages for:

• Service confirmations and reminders
• Quote delivery
• Booking updates
• Customer service communications

You can opt out of SMS communications at any time by replying "STOP" to any SMS message or contacting us directly. Message and data rates may apply.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to these countries. We take appropriate measures to ensure your information is protected in accordance with this Privacy Policy.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information (subject to exceptions)
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Effective Date"
• Sending you an email notification (if you have provided an email address)
• Displaying a notice on our website

Your continued use of our website or services after the effective date of the updated policy constitutes your acceptance of the changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: taismnor@gmail.com
• Phone: (480) 628-4270
• Business Name: Wipe Right Cleaning

We will respond to your inquiry within a reasonable timeframe.

Last Updated: January 2025

This Privacy Policy is effective as of the date listed above and applies to all information collected by Wipe Right Cleaning.