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Marketing Dashboard

Manage your Facebook ads and AI-powered marketing tools

Creative Ideas

Organize and manage your marketing ad angles and creative prompts

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Select campaigns to copy their data to your clipboard for AI analysis

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Click to fetch your latest Facebook ads data and start analyzing performance

Won Ads

High-performing ads

Learning

Ads under evaluation

Lost Ads

Underperforming ads

All Ads CPA Analysis

Ad Creative	Ad Name	Campaign	State	Status	CTR	CPC	CPA	Conversions	Spend	Days Run	Recommendations
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CPA Rules Configuration

How the CPA Rules Work

🏆

WON

CPA ≤ Target CPA for 2 consecutive days after Day 2 AND total spend ≥ $20.
Example: Target CPA = $7 → Day 3 CPA $6.90, Day 4 CPA $6.80, Total spend $25 → ✔️ Win.

⏳

LEARNING

Minimum run: At least 1 full day OR spend ≥ 1.8× Target CPA.
Dynamic 10% improvement: CPA must improve by 10% each day.
Learning period: 6 days to reach target CPA.
Day thresholds:
• Day 2: CPA ≤ 1.62× Target CPA
• Day 3: CPA ≤ 1.46× Target CPA
• Day 4: CPA ≤ 1.31× Target CPA
• Day 5: CPA ≤ 1.18× Target CPA
• Day 6: CPA ≤ 1.06× Target CPA

📉

LOST

Any time CPA > 1.8× Target CPA (after min-run check).
If ad spends 1.8× Target CPA with 0 conversions, kill it.
If fails day-based threshold, kill it.
Example: Target CPA = $7 → if CPA > $12.60, kill it.

Adjust Your Rules

Target CPA ($) What you want to pay per customer

Max Spend Multiplier (M) Maximum allowed CPA multiplier (1.8× = $12.60 for $7 target)

Final Target Final target multiplier (1.0× = target CPA)

Daily Improvement Rate (%) Required improvement each day (10% = 0.10)

Days to Win Consecutive days needed to become WON

Min Spend to Win ($) Minimum total spend required to be eligible for WON

Min Learning Days Minimum days to let ad run in LEARNING